The organic food and drink market is expected to grow by 13{650a267a6dfc0c56292df9f4411de9160c0ac02671db1e1ee03f984da437e88e} from 2022 to 2030 – an amazing projection considering the challenges facing us economically and politically. More impressive still, is the remarkable growth levels of over 15{650a267a6dfc0c56292df9f4411de9160c0ac02671db1e1ee03f984da437e88e} for the organic hair & skincare market in 2021 alone.

The UK’s organic hair & skin care market has reported its 11th consecutive year of growth (UK Soil Association Organic Beauty and Wellbeing Market Report) with the organic hair care segment topping the charts. Like the impressive rise in sales of organic hair & skin care products, farm shops are another ‘feel-good’ UK success story. As the high street has struggled, British farm shops have experienced a resurgence. This is also true for the UK organic hair and skincare industry. 

As any business owner knows, to grow and thrive you must be able to identify the motivations of your customers and successfully predict new trends in order to adapt quickly. Never has this been truer than when looking at how farm shops continue to evolve by embracing new product categories whilst maintaining their unique point of difference from the high street – a total focus on supporting British producers, the assurance of better quality produce and broadening the choice of products available from butchery, deli and bakery to gifts, beauty and home.

​Farm shops are uniquely placed to capitalise on the UK increase in sales of organic hair &  skincare because both industries share the same values of ‘quality ingredients’, ‘sustainability’ and ‘natural’ ethos. The Staffordshire based organic & waste-free hair & skincare brand ‘The Good Zest Company’ (www.thegoodzestcompany.co.uk) is leading the way with its award-winning range that has at its heart a staple product available at every self-respecting farm shop….the humble citrus fruit!  All of their zesty hair & skincare products are free from synthetic scents and are, instead, naturally fragranced with the uplifting and zingy aromas of either lemons, limes, grapefruits, oranges or mandarins.